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Talking to marketers shouldn’t feel intimidating. We don’t expect you to have an MBA and swap jargon with us. But it always feels better to go into your own marketing equipped with more knowledge. Here are a few acronyms marketers use r
Matching the right name to your business (or product, or offer) should feel like settling into a hot tub on a chilly night. You’re looking for that “Aaaaah, that’s it” moment. It’s that moment you realize the name just
Updating your brand without taking action will not solve your problems. It may attract the right people, but you have to walk the walk. You have to make actionable moves to uphold those values. You have to show up consistently with your message in y
People respond to emotion. And you have 3-5 seconds to capture your audience's attention in a headline. You improve your chances of capturing that attention significantly when you include power words. Power words are emotion packed and turn even
Consider context. What time of day are you sending? What channel(s) are you using? How much time does your target customer have to consume your content? Where is your customer when they're consuming content? What content has performed well
PART TWO: Writing web copy doesn't start until Step 8. And I check in with the client 4-5 times. Seems excessive, right? Well, it is. For some businesses. I'm not going to suggest this for an HVAC company. But for others, the setup is the most im
PART ONE: Writing web copy doesn't start until Step 8. And I check in with the client 4-5 times. Seems excessive, right? Well, it is. For some businesses. I'm not going to suggest this for an HVAC company. But for others, the setup is the most im
I give you permission to be yourself. The more you lean into your quirks, your beliefs, and your humor, the better your marketing will be. Hi, I'm Catherine. It's been a while since I not-so-formally introduced myself. I'm a StoryBrand Certified G
Put these two terms in your back pocket when you work with a copywriter, web designer, or web developer. Sometimes, working with marketers comes with terms that feel like a different language. If any words pop up that you don’t understand,
I mean, I didn't hear it but 🤷‍♀️ Even if you don't have the budget to have an expert devise a strategy for you, start by asking yourself these super basic questions. 1. Who do you want to speak to? 2. Where do they hang out? 3. How do you th

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