Hey, you lost? Here’s a map.
Small businesses feel overwhelmed with marketing and we’re here to end it. There are clear steps every business needs to take to master marketing. As we guide you through these steps, you’ll stop questioning how you approach marketing and start enjoying your business again.
We don’t do extra baggage.
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There are a lot of ways to waste money on marketing. To successfully lead more customers from awareness to conversion, every piece of your marketing puzzle has to be in place. That’s why we start every project by looking at the big picture and making sure the strategy is solid.
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Regular check-ins are our love language. Clear, tight, communication with our clients at every stage of the process keeps our projects on track, on brand, and on time.
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Your message should be crystal clear to potential customers. We’ll strip down everything you know about your business (which is alot) and give your leads exactly what they need to hear. This makes buying from you a no-brainer.
We’re the right crew for you if you…
Are ready to launch a business, but don’t know where to start with marketing
Have been getting by with a “frankenbrand” and are ready to level up to grow
Need help making your business stand out
Have a great offer, but conversions are low
Have an incomplete or uninspiring brand story that falls flat with customers
Haven’t spent time developing a brand voice worth listening to
Need high-level marketing direction and a team that can execute
Backpack Gives Back
For every 30 paid projects we complete, Backpack will gift marketing strategy hours or a copywriting project to a non-profit.
Does your non-profit need help?
APPLY HERE
“When you’re backpacking, you rely on the essentials to make your journey light.”
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“When you’re backpacking, you rely on the essentials to make your journey light.” •
Trust the Journey
The best fuel for growth in your business (other than an amazing product or service) is a compelling message.
But quality messaging takes time. There are no shortcuts.
So how do you play the long game?
Here it is: Nail the essentials–your brand, your strategy, your website, your content.
To play the marketing long game, your efforts have to be purposeful, aligned, and sustainable.
This is hard to pull off when you don’t have the support and resources you need to power growth.
When you work with us, we look at the essentials first. We do not cure marketing problems by diving straight into paid ads, SEO, and social media. Every recommendation we make to help you get more leads will always tie back to your overall brand and marketing strategies.